Hope, Strength, and Healing for families coping with a child cancer diagnosis

Support Pediatric Cancer Research

Brave the Shave & Support Children Battling Cancer!

We are pleased to partner with the St. Baldrick’s Foundation in their mission to Conquer Childhood Cancer and extend a heartfelt thanks to all the dedicated Volunteer Event Organizers, Volunteers, Shavees, and a special thanks to the Supercuts Team for their time and fundraising efforts throughout all of their stores in Northern California. You all help to make these events such a success.


Brave the Shave and sign up to have your head shaved! Participate as an individual, create a team or join an existing team. It’s easy and as we always say “Bald is Beautiful.”

Fundraise! Set a goal, create a challenge, inspire others to join the cause, and make a difference for children battling cancer. We’ll provide the tools and the inspiration, you provide the creativity and rally your friends, family, neighbors, co-workers, and everyone you know to be a part of your efforts.

Select a Keaton’s Kiddo to Honor or let us help in selecting one for you. Honoring a child makes them feel special while raising awareness for childhood cancer and the ongoing research needs.

Give Your Time! Volunteers are always needed. Register as a volunteer and Melinda at Keaton’s Child Cancer Alliance will be in touch regarding opportunities at our event.

Not ready to Brave the Shave? Donations are always needed. Please consider making a donation to fund pediatric cancer research.

Get Started Today! Register, create your fundraising page, and set a fundraising goal. Head shaving is not a requirement to fundraise. Anyone can fundraiser, all you have to do is register and spread the word about your involvement!

Have questions? Contact Alicia K. Shrum, Event Lead, at 916-208-0187 or at Alicia.Shrum@ChildCancer.org.

Together we will #ConquerKidsCancer!

11th Annual Glow For Gold Gala

Keaton’s 11th Annual Gala event will take place Saturday evening, October 14, 2023, at The Center at 2300 in Sacramento, California. This is our largest event of the year, featuring a Roaring Twenties theme. Join this party with a purpose to show your love and support to children and families battling cancer within our region!

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Big Day of Giving 2024

Picture the heartache of hearing these devastating words: “Your child has cancer.” The emotional, physical, and financial strains that follow are immense, and no family should have to face them alone. Keaton’s Child Cancer Alliance is here to provide critical support to families navigating this daunting journey.

On May 4th, the Big Day of Giving (BDOG), you have the power to make a significant difference in the lives of children with cancer and their loved ones. With your help, we can reach our ambitious yet attainable goal of supporting 525 families in 2023, up from 450 families in 2022.

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