“Coming together is a beginning, staying together is progress, and working together is success.” ~ Henry Ford
Jessica Alonso
Executive Director – Providing Bilingual Services
Jessica.Alonso@ChildCancer.org | 916.757.6134
Jessica joined Keaton’s in 2014 as a Family Navigator supporting children and their families upon the moment of diagnosis and throughout various stages of treatment, into survivorship and in some cases bereavement. This opportunity united her true passions: love for children, mission to help others, and advocacy for those touched by cancer.
In 2017, Jessica was promoted to the Founding Director of the Family Navigator Program, further developing the core direct supportive services as well as increasing community partnerships. In her role, she has provided supervision and mentorship of over 30 interns pursuing degrees in Social Work primarily from Sacramento State University.
For over seven years, she has dedicated herself to serving families with a compassionate heart, empathetic ear, and warm embrace as they navigate the most difficult times of their lives while vowing to never, ever give up on their child. As Executive Director, she is responsible for inspiring broad vision and strategic planning while coordinating the leadership activities of the non-profit.
“I am honored to lead Keaton’s Child Cancer Alliance as the new Executive Director. The children and families we serve are my inspiration to passionately bring awareness to pediatric cancer while further developing our programs to best meet each family member’s unique needs. I am committed to ensuring no family is alone in this journey. Together We Fight. Together We Overcome. Together We Heal from trauma and psychosocial impacts of childhood cancer.“
Jessica received her Master’s degree in Medical Sciences from the University of South Florida College of Medicine and a B.S. in Microbiology graduated from the University of Florida. Her collegiate experience included extensive research and community-based interventions such as the Family Health Self-Empowerment Project. She is certified in Trauma Informed Care, Motivational Interviewing, and Youth Mental Health First Aid. She has served on the UC Davis Adolescent and Young Adult (AYA) Cancer Advisory Board and American Childhood Cancer Organization (ACCO) Advocacy Committee.
Jasmine Escalante, MSW
Programs Director
Jasmine.Escalante@ChildCancer.org | 916.757.6040
Jasmine Escalante joined Keaton’s in 2019 as a Family Navigator Intern, while earning her Bachelor’s degree in Social Work through Sacramento State. After completing her internship, Jasmine officially joined Keaton’s Team as a Family Navigator in 2020, and worked closely with children and families while providing case management, offering emotional support, connecting families to local resources and advocating for their unique needs. In 2021, Jasmine got the opportunity to promote to the Director of Family Navigator Programs. In this role, she works closely with our partnering Hospitals as a liaison and helps oversee our Family Navigator Programs and subprograms.
In 2023, Jasmine received her Master of Social Work Degree from the University of Kentucky. Now an official MSW, Jasmine hopes to use her skills and knowledge to continue serving child cancer families with an emphasis on caregiver support. Working closely with caregivers and families during her time at Keaton’s, she’s developed a true passion for providing peer-to-peer support, emotional connection, and opportunities for building strength and resiliency amongst caregivers as they navigate their cancer journey.
Jasmine recently joined the California Dialogue on Cancer where she serves on the Childhood Cancer Subcommittee, as well as the Survivorship Workgroup. She looks forward to furthering her knowledge and identifying more customized ways we can support families and the childhood cancer community as a whole.
“Being a part of Keaton’s team has been and continues to be a true honor. I love working with the children and families, especially seeing them at our Family events! The strength and resilience they carry each and every day is truly an inspiration. I am so thankful for the opportunity to serve as the Programs Director, and will continue to use my passion and experience as a driving force to best support these wonderful kiddos and families through our Family Navigator Programs.”
Debbie Michao
Bilingual Family Navigator
Debbie.Michao@ChildCancer.org | 916.757.6132
Debbie Michao is one of our Bilingual Family Navigators at Keaton’s Child Cancer Alliance. Her role is to provide case management by offering support, connecting families to local resources, and advocating for families to meet their needs.
Debbie earned a Bachelor’s degree in Social Work from California State University, Sacramento in 2021 and since then has utilized her skills to volunteer with our Family Navigator Program at Keaton’s. She has always had a passion for working with children and prior to joining our team, volunteered at several different community organizations in the Sacramento area.
Coming from a Hispanic/Latino origin and learning Spanish as her first language, Debbie has developed the innate skill of supporting primarily Spanish-speaking youth and families. Coming alongside our team at Keaton’s, she hopes to further develop our support and resources for the Hispanic/Latino families we serve and create a pathway where they feel heard and understood.
“I am excited and honored to be part of the Bilingual Family Navigator team. It is a great honor to be able to primarily work with our Hispanic/Latino families knowing the importance of having someone that can speak their language and understand their culture. Keaton’s staff and organization are so wonderful I am very thankful to be part of something so impactful.”
Melinda Sober
Director of Operations
Melinda.Sober@ChildCancer.org | 916.784.6786
Before joining Keaton’s Child Cancer Alliance, Melinda was a volunteer for the organization and when the opportunity became available she applied for the position. Melinda’s background includes administrative roles in for-profit corporations, however, her true aspiration has been to work in philanthropy. KCCA is a perfect fit for both her nurturing and caring personality.
“This is more than just a job, it’s a passion and I feel so very fortunate to be able to give back and make a difference in the lives of others.”
Alicia K. Shrum
Marketing Director
Alicia.Shrum@ChildCancer.org | 916.784.6786
Alicia K. Shrum is our Marketing Director. She brings with her a passion for the community and a drive to support Keaton’s Child Cancer Alliance and our mission of serving families during the most difficult time in their lives. She is truly dedicated to helping the community and holds a special place in her heart for non-profits.
Alicia earned her BS from California State University, Sacramento with her studies focusing on Sociology with a minor in Psychology. Her studies also included marketing, economics and business. Prior to coming to KCCA Alicia worked in the corporate world of insurance, leaving when her son was born to pursue being a homemaker and full time mom. During this time Alicia has continued to support her community through volunteering and community outreach efforts.
“It is an honor to be a part of Keaton’s Child Cancer Alliance. The entire team is truly dedicated to the families that we serve and I am proud to be a part of such a wonderful group of individuals.”
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